Case 3- marketing Essay

1. how was Samsung able to go from copycat Brand to product loss leader?By introducing a brand-new top-to-bottom strategy for the entire federation which lee called new management. In order to become a fashionable product leader and non a copycat and cheap brand, Samsung chartered new fresh young designers whom lead develop sleek, bold, beautiful and that will always receive a drunken revelry For response new products. Also, the club was no longer going to function with low-end distributers, instead they choose to work with specialty retailers such as Best Buy and Circuit City. lee(prenominal)s goal was to dethrone Sony and become the biggest consumer electronics firm in the world.2. is Samsungs product phylogeny process customer centered? Team establish? Systematic?I do believe that Samsungs product development process has all those qualities since every new product has to pass the Wow Test during testing in order to be very prepossessing for customers, otherwise it is sent back to the design department. Throughout this test the company can also evaluate and review the new products. Also the new management is a top-to-bottom strategy so it is supposed to be centered, team based and systematic it requires several departments to work together.3. Based on the PLC, what challenges does Samsung pose in managing its high-tech products?Samsungs products have been extremely successful during the last years but at once their high-tech products have lost their partake in and the companys profits and sales argon declining. leewards reponse to this matter was Samsungs new strategy mabuljungje which means horse that does not stop even tought their products be in the decline stage Lee does not plan to stop, hebelieves this is the time for the company to run and assert going.4. will Samsung likely achieve its goals in markets where it does not dominate, such as smartphones? Why or why not?I dont belive it will chasten the markets where it does not dominate right now simply because even tought they are investing heavily to ensure and have the TV advantage inscription lies in the products of other companies such as Mac Store. Right now little percentage of the customers prefer Samsung instead of Mac why? Because their products are more recognized in society terms, have more class, unremarkably are the first ones to appear so they are inmediatly the leaders , the answer is good and more.