Geico ad campaigns and how they made the company successful Research Paper

Geico ad campaigns and how they made the company successful - Research Paper Example dvertisement campaigns strategy of GEICO integrates within it, and incorporates a vivid amount of mail circulars, radio advertisements, television parody and other forms of advertisements. The company has primarily utilized the punch line, which is "fifteen minutes could save you fifteen percent or more on car insurance." According to the owner of GEICO, Warren Buffett, approximately more than 40% of Americans are capable of making big savings on their money by utilizing the services and features of GEICO. He also mentioned that, if possible, then he could even have invested $2 billion merely on the advertisements of the company. There have been numerous advertisements of GEICO which have become the memorable one shot ads. They include many the following: A man owns a dog who wears a fire propinquity suit and a man's dog wears a fire proximity suit as he distributes the insurance company’s competing bill for the reason that it is "too hot to handle". The duck is on the adverti sement and is found saying (while clearing throat), "Am I on? GEICO could save you hundreds of money on car insurance. Result..." The bill is then removed by the duck and, in its place, a smaller bill is shown, while saying, "...Smaller bill." Another impressive advertisement shows that a long distance phone call is placed by a man through the operator. He uses the code name Bob Wehaddababyitsaboy in order to evade the call charges which could be billed to the recipient of the call. This commercial was run on for several weeks over the televisions and was named joke and had a pitch for GEICO. The ad was accompanied by the shot of a man who was shown further exploiting his name trick on the telephone. He was seen saying "Last name is Wehadababyitsaboyandweighs8pounds3ouncesandisdoingfine". This... Geico Ad Campaigns In the current era of increasing modernization, technical advancements and upgradations, the companies have widely taken the opportunities offered by the diverse media to present their distinctly produced goods and services.There have been numerous advertisements of GEICO which have become the memorable one shot ads.They include many the following: A man owns a dog who wears a fire propinquity suit and a man's dog wears a fire proximity suit as he distributes the insurance company’s competing bill for the reason that it is "too hot to handle".ïÆ'Ëœ The duck is on the advertisement and is found saying (while clearing throat), "Am I on? GEICO could save you hundreds of money on car insurance. Result..." The bill is then removed by the duck and, in its place, a smaller bill is shown, while saying, "...Smaller bill." ïÆ'Ëœ Another impressive advertisement shows that a long distance phone call is placed by a man through the operator. He uses the code name Bob Wehaddababyitsaboy in order to evade the call charges which could be billed to the recipient of the call. This commercial was run on for several weeks over the televisions and was named joke and had a pitch for GEICO. The ad was accompanied by the shot of a man who was shown further exploiting his name trick on the telephone. He was seen saying "Last name is Wehadababyitsaboyandweighs8pounds3ouncesandisdoingfine". This commercial had captured the attention of many viewers and had increased the popularity of the company.