International retail marketing Assignment Example | Topics and Well Written Essays - 2250 words

International sell marketing - appointment ExampleThe country we have targeted for Iceland Foods retail is Saudi Arabia. Saudi protests from United land in various aspects which include cultural, psychographic and demographic dimensions. The macro environment of the two nations is too different. The report focuses on what 7 Ps are needed by Iceland to establish themselves in Saudi Arabia and what should differ to what is already being done in the United Kingdom. When moving into a new country, the retail outlets also need to consider various ways of understanding the guest behavior and how they bay window improve the customer relationship to retain sales in the long term. Organization Iceland, one of Britains most in advance(p) and fastest-growing retailers is considered to be one of UKs best companies. Its primary intersection point line consists of frozen foods much(prenominal) as frozen prepared meals and also frozen vegetables. Iceland also launched what according to the m was the first nationwide, free, online grocery shopping service. comminuted Evaluation of the role that marketing mix plays in the devising of the marketing strategy of a retail organization Marketing Management decisions can be based on one of the four categories carrefour, price, ramble and promotion. These variables are known to be the 4 Ps of marketing or the marketing mix. In pose to satisfy customers in the target market, these variables are controlled by marketing managers. This is in an attempt to capture positive response in the target market as these four marketing mix variables can be blended in an optimal manner. Product It is the physiological crossing or service which is offered to the consumer. When the physical products are offered, it can also refer to the services or the conveniences that are part of the product being offered. The decisions on products can include different aspects such as function, appearance, service, warranty and packaging. Price The de cisions on price of the product are made by taking into account the profit margins and the probable pricing response of the competitors. This not only includes the listed price of the product but also the discounts, financing and other options such as leasing in order to satisfy the customers in the best possible way. Place The decisions on piazza (or placement) are the ones that are associated with the channels of distribution that provide the platform or the channels for getting the product to the target customers of that market. The system of distribution performs transactional, logistical and the facilitating functions. The decisions on distribution include the market coverage, the channel component selection, the logistics and the levels of service for the product to reach to the final consumers. Promotion The decisions on promotions are the ones related to communicating and selling the product to the potential consumers. The costs of promotion are large in proportion to the price of the product therefore, an analysis of break-even should be performed when making decisions of promotions. It is essential to know the value of a customer in order to determine whether the cost of acquiring additional customers is worth it